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GIS Development Magazine AMT3D implements online Westport3D

Interactive Models Online

Navigate through a selection of 3D interactive photo-realistic and architecturally accurate digital models of towns and streetscapes.

Urban Regeneration

AMT3D models enable professionals to calculate the local and environmental impact of proposed development schemes, quantifying the effects of massing and shading and highlighting issues such as rights of light, as well as understanding the potential problems of servicing the proposed development site.

AMT3D’s models also assist in the marketing of proposed schemes as potential users can view the surrounding streets / countryside from within the proposed new structures, long before anything is built or even approved for building. The fact that AMT3D digital models can be hosted on the web is also a significant benefit when considering the marketing and public consultation processes.

The addition of embedded digital objects such as text, audio, video and web hyperlinks opens up a whole host of opportunities regarding marketing and commercial advertising.


Features & Benefits

AMT3D produced interactive 3D digital reconstructions provide the following features and benefits:

Urban Design…

  • Photo-realistic and architecturally accurate digital reconstruction of the target area
  • An immersive, interactive model of streetscapes through which the viewer can walk or fly
  • Edited through the on-screen removal or refurbishment of buildings / streets
  • A digital 3D master plan to which 3D CAD models can be added as part of the design process
  • All proposed structures shown in the context of the existing environment
  • The ability to conduct ‘what-if’ on-screen design scenarios regarding road layouts, tall buildings etc

Stakeholder Consultation…

  • The 3D digital model can be viewed / distributed to stakeholders by CD and the Web
  • Web Hosting provides maximum global exposure to the target audience
  • An ideal and innovative way to facilitate public / stakeholder consultation

Marketing…

  • Online global marketing of new schemes in context before they are built
  • Text, video, audio or web hyperlinks added to individual buildings to enhance use as a distinctive information portal
  • Realistic, interactive online and e-media viewing capability for potential tenants
  • Access global investment community via Web hosting
  • The AMT3D Ad-engine enables the 3D models to generate revenue to off-set production costs
  • On-model advertising, online shopping and reservations
  • Enhanced promotional opportunities via Google Ads and Google Earth
  • Monitor and evaluate interest levels via detailed traffic analysis engine
  • Respond to enquiries in real time

Working with AMT3D Digital City Models

Unlike other computer based 3D modelling technology which typically produce representational and impressionistic images of a future development, AMT3D’s models are based on geo-spatial data captured from the real world.

This means that an AMT3D Cityscape can provide a realistic viewing experience, accurate to within millimetres and can be as detailed as necessary.

As each model is in effect a database of digitised information it can be used with a variety of computer based visualisation tools for a wide range of applications in the planning and construction process.

Initial Design Selection
Architects’ 2D drawings and 3D CAD models can be incorporated into an AMT3D Digital City Model to be shown in an environmental context juxtaposed with existing buildings and geographical features of the surrounding landscape to enable informed design approval.

Stakeholder Consultation
Hosted on the Web or distributed in CD/DVD format an AMT3D model enables maximum access for the widest possible consultation audience of stakeholder groups.

Planning Permission
The models provide an unrivalled capability to assess the proposed schemes in the context of the existing built environment enhancing the planning process and streamlining decision making.

Construction
Accurate to within mms the models can be used together with site survey information to add valuable engineering data at each stage of the construction process including site management and access for heavy plant and materials logistics.

Marketing
Promotion of commercial and domestic properties can start as soon as the design has been granted planning consent Prospective buyers and tenants can be offered the option of an interactive virtual online tour of the property using a standard broadband internet connection or CD.

Historical Record
Many regeneration schemes are focussed in areas of historic interest and significance. AMT3D models create a permanent digital record of key buildings and architectural features for future generations.

Complimentary Civil Engineering Services
In addition to our advanced modelling service AMT3D works with its clients to offer a range of civil engineering services utilising its expertise in laser scanning technology including:

  • Environmental Monitoring – quarries, mines, land fill sites, unstable land
  • 3D CAD visual imaging
  • Digital Terrain Mapping
  • Traditional surveying
  • Topographical landscape modelling
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